Department of Management • Saurashtra University

Bachelor of Business Administration

Develop a global leadership mindset. Our 4-year BBA program under NEP 2020 integrates traditional management principles with modern business analytics and entrepreneurial strategy.

Standard Degree

3 Years

Foundation & Core

Honours Path

4 Years

Leadership & Research

Methodology

Case Study

Practical Learning

Management Career Roadmap

Year 1 (Level 4.5): UG Certificate in Management

Introduction to Management, Accounting for Managers, and Business Math.

Year 2 (Level 5.0): UG Diploma in Management

Marketing Management, Human Resource (HRM), and Macro Economics.

Year 3 (Level 5.5): Bachelor's Degree (BBA)

Strategic Management, Financial Management, and Operations Research.

Year 4 (Level 6.0): BBA (Honours / Research)

Advanced Credit Track (176 Credits). Specialized in Business Analytics, Supply Chain Management, and a year-long Corporate Dissertation.

4th Year Leadership Track (Sem 7 & 8)

BBA (Honours)

  • Executive Leadership & Organizational Change.
  • Intensive Industrial Internship (6 months).
  • Consumer Behavior & Global Marketing Trends.

BBA (Honours with Research)

  • Eligibility: Academic Excellence (7.5+ CGPA).
  • Business Research Methods & Econometrics.
  • Primary Data-based Dissertation on Industry Issues.

MBA / PhD Fast-Track

4-Year BBA graduates are eligible for a 1-year MBA program and qualify for Direct PhD enrollment in Management.

Management Subjects

Marketing Mgt. HR Management Financial Mgt. Consumer Behavior Production & Operations Entrepreneurship Business Law Business Analytics Digital Marketing TQM & Six Sigma Supply Chain E-Commerce

Managerial Skills

Team Leadership

Managing people and organizational culture.

Strategic Thinking

Long-term business planning & SWOT.

Negotiation

Advanced corporate communication.

Career Pathways

  • Business Development Executive
  • Marketing Manager
  • HR Generalist
  • Logistics Manager
  • Startup Founder / Entrepreneur

NEP 2020 BBA Syllabus

Download semester-wise study material and curriculum.

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